Page 178 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 145 to 147

a survivor, so pick up the pieces, and go looking for new
customers.

Epilogue
Great sales people are those who have been knocked
down 1,000 times, and gotten up to go 1,001 times.

147
So You Can’t Afford To

Perception is the most important word when you are trying

to bring new customers into your business list. You should in-

vest in your image, especially when you are attempting to con-

vince customers that you should be their preferred choice.

Business cards, envelopes, brochures, and all printed materials

(more than any other single factor) should reflect your value

more than the words you use.

Make a decision that

Assignment you’re not going to be an
amateur, but that you’re go-

Make a connection ing to move up to the
with a graphic designer and/ professional’s level. In
or printing facility that can today’s high-tech world of
store and print your mate- desktop publishing and instant
rials in small quantities. printing, choose quality over
quantity with everything that

your customers might see.

177