Page 177 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

Epilogue
The thrill of victory and the agony of defeat are human
feelings. The secret is not what happens, but how you re-
spond to what happens.

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It Is Not What Happens To You

When working to win new customers, it is certain you are

going to have setbacks, disappointments, and discouragements.

The reality of trying to win new customers is that at times you

will not succeed. There will be speed bumps and unexpected

challenges. Your success in getting new customers is not about

what happens to you, your success will be forged by how you

respond to what happens to you.

After spending months

working to win a new Assignment
customer’s business, you
know the devastating feelings Write out Expect the
and emotions associated with Unexpected and remember
hearing those fateful words it when dealing with unusual
“no,” “sorry,” and “we’ve circumstance.

gone with someone else.”

What can you do? You can

get better or bitter. It is everyone’s choice to turn stumbling blocks

into stepping-stones by improving your competitive skills. The

formula to not let obstacles get you is to expect the unexpected.

To use setbacks as a reminder that “no thank you” can be your

challenge to use those experiences as a force multiplier. You are

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