Page 184 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Index

Index

A C

Access, Microsoft, 174 calling, cold, 24, 62, 163,
ads, newspaper, 52, 54
advantages, marketing, 147 Carnegie, Dale, 161, 181
advertising, 35
cartoons, 15
creative, 113
agitators, 57 chameleons, 70
Allen, James, 34
alumni, 19 C-H-A-N-T, 57
appearance
Churchill, Winston, 150
power of, 48
first, 71 clinics, medical, 26, 27
approaches
multi-strategic, 163 communication
creative, 63 effective, 148, 149
As a Man Thinketh, 34 true, 156
associates, 19, 20
attrition, customer, 38 compliments
meaningful, 43
B power of, 43
sincere, 43
Bear, Yogi, 27, 36
beliefs, religious, 126 connection, emotional, 77
Boy Scout, 171
business contests, 15

long-term, 110 creative advertising, 113
repeat, 89
buyer(s) creativity, 61
types of, 141
repeat, 56 Customerolgy, 38

Customers Have A Name
Too, 57

customers
dedicated, 74
long-term, 66, 137
loyal, 22, 113, 155
new, 79, 108, 159, 174

C-Y-A factor, 75

cycle, buying, 40

183