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151 Quick Ideas to Get New Customers
prospecting for new customers. But they’ve learned an impor-
tant lesson, to always check with the appropriate authorities
before making any big decisions.
Epilogue
Sometimes it’s easier to get forgiveness than get permis-
sion, but to be safe, always use the rule of “When in doubt,
check it out.”
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The Best Prospect Ever
Prospecting for new customers can be expensive, hard
work, and eat up your time like a hungry goat in your neighbor’s
yard. The best prospect has always been, still is, and will al-
ways be the one who contacts you. You are starting with a
potential customer who knows they have a need or want, is
ready to buy, and is giving
Assignment you a vote of confidence by
reaching out to you first.
As long as it’s legal and Renee, a response and
ethical, we can call, poke, marketing consultant from
push, pull, incentivize, moti- Florida, believes that there
vate, stimulate, remind, in- are three important prospect-
spire, and do anything we can ing principles to remember at
to get prospects to call us. all costs: (1) Your success
will be determined by the
quality and quantity of your
prospect list; (2) Your prospect must hear from you a minimum
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