Page 81 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

their trade and professional journals. Every industry and every

trade has specialty magazines and trade journals that contain a

treasury of tips, tricks, trends, and other information you need

to know to be able to talk to your prospective customers.

When new employees

Assignment come to work for Rodney,
the very first thing he does

Visit the kinds of busi- is get the reply cards out of

nesses you’re interested in the various trade journals,
learning more about. Most of and have his new employ-
them get some kind of trade ees sign up to for the mail-
journal and will be glad to ing list. Most trade journals
share their reply cards. are absolutely free and are

supported by industry ad-

vertising. He encourages

his employees to make time each month to go through these

journals and keep up with the various industries. His office

currently gets about a dozen different trade journals, and they

are all well-used. Nothing flatters a prospective customer more

than to know that you have taken the time to learn more about

what they do, what their interests are, and what challenges

they face.

Epilogue
If you want to know more the intricacies of any business

or profession, there’s no better way to learn than from these

free professional journals.

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