Page 85 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

62

Make Sure

Prospects Can Find You

One great and easily affordable way to reach prospects is

by using e-mail. Not only is this a convenient way for custom-

ers to reach you, but it can also give you the opportunity to

respond in a well-thought-out method. E-mail can be done on

your own terms and your own schedule, without forcing you to

be quick on your feet. You can take the time to gather price

quotes, efficiency statistics, or other data that might come in

handy when speaking with a

prospect.

Assignment Unfortunately, about 20

When discontinuing the percent or more of all the
use of an e-mail address, con- contact links on Websites are
sider keeping it up and check- broken, so when you click on
ing it daily and simply providing the name or e-mail address,
a link to your current address it either doesn’t connect or
until you are absolutely confi- gets bounced back. Some
dent that no one will attempt businesses confuse, and in-
to contact your through the old directly sabotage, the ability
address.Another method is to of prospects to find them by
retain the domain name and frequently changing their e-
have the ISP redirect e-mail mail addresses. When drop-
to your new Website or e- ping established e-mail
mail address. addresses, you close the door
on a prospect, which could

make you lose the sale of the

century! Don’t let this happen to you.

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