Page 83 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

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Before You Open Up

If your business attracts customers at specific opening
times, like my favorite coffee shop hangout that opens at six
a.m., then nothing sends a stronger negative message than
walking in the door and watching the employees scramble to
get their act together. The coffee’s not made, there’s no money
in the register, and several employees are late. That’s a poor
way to start the day.

Consider investing in

Assignment having one or more employ-
ees come in early to get ev-

Make it a point to be open erything ready so that when

and ready when you are sup- you open the door, you’re

posed to be. That’s just meet- ready to serve customers.

ing customer expectations. They should be able to de-

Then go on to delight them with pend on you to serve their

your products and services. needs and offer them the

products they want, all with

delightful customer service.

It’s the professional way to run a business, and the small in-

vestment in additional payroll will definitely pay off.

Epilogue

Being prepared gives your staff the confidence to smile
at customers. It also lets them know that you’re prepared
and ready to serve or help them.

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