Page 79 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

inside of them, like where they were born, where they went to
school, their hobbies, their families, their pets, and their great-
est accomplishments. Learn to establish at least one thing with
each prospect that you can continue as a dialogue each time
you connect with them. Find common ground and they will
become not only your customer, but also your friend.

Epilogue
You can make more friends in two weeks getting inter-
ested in them than you can in two years trying to get them
interested in you.

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Whatever It Takes

Good prospectors maximize their time and multiply their
efforts by using affordable resources to call on their custom-
ers. One such way is to use your friendly U.S. Postal Service
carrier in those well-known blue uniforms. Think about how
you can use priority mail, which is affordable, available, and
cost-effective, to send a special message to your prospects.
Priority mail gets attention, and it says what’s inside the pack-
age is very important. Prospects pay attention to it because it is
different from the pile of regular mail, which is probably just
bills and advertisements.

Develop a philosophy of using W-I-T to gain and retain
prospects and customers. W-I-T stands for Whatever It Takes.
One of the best things you can do that can have a huge impact
on your success is to keep top-of-mind-awareness with your

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