Page 90 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 65 to 66

The question however, is Assignment
whether you can get them

back again. Develop a system to

While visiting a new track repeat business and

church in our area, I was in- customer longevity. This will

terested to notice that al- help you identify why cus-

though this beautiful facility tomers leave, and why they

had been there for many come back.

years, there weren’t enough

parishioners for the Sunday

morning service to fill more than a few rows. Something was

wrong. At the end of the service, the pastor asked us to sign

their visitor logbook. The book was filled ten inches thick, and

had hundreds of pages logging where visitors had signed in,

went out the door, and never came back. The problem with this

church was not that they weren’t getting prospects; it was that

they weren’t converting them to customers. Keep your focus,

not just on the first sale, but on the second and all future sales.

If you don’t get repeat business, you’re never going to be suc-

cessful as a prospector, because repeat business is the proof of

the pudding.

Epilogue

Your goal is to have customers for life. Build your system
to support that mission.

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