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151 Quick Ideas to Get New Customers
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Point Out the Problem
If you’ve watched a television infomercial, then you know
how problems can be exaggerated and made bigger than they
really are. In fact, most infomercials are for products that solve
problems that most people
Assignment don’t even recognize!
Have you ever heard of
Define the problem, and halitosis? Although the con-
then work to find ways to dition of bad breath has been
make the problem common around for ages, the word to
knowledge. Once your pros- describe it was not well
pects know that the problem known until the early part of
exists, they will be eager for the 20th century. The term
your solutions. halitosis was made popular
by a salesman who had in-
vented mouthwash. He
found a problem, advertised and exaggerated it, and then sold
the solution and made himself a fortune. When you find a prob-
lem, be sure to point it out to your prospects. Your solution will
be a breath of fresh air!
Epilogue
People don’t buy solutions to problems that they don’t
know they have.
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