Page 96 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 71 to 72

72

Out of Sight Means Out of Mind

If it often feels like we spend our lives standing in line,
you’re right! Of the average 70 year life span, five years are
spent waiting to be waited upon. No one likes to wait in line
when it’s not necessary, and no one likes to see employees in
your place of business do things that aren’t related to direct
customer service. Although sometimes these other tasks are
necessary to the business, you should try and get that work
done out of sight of the customer. The people standing in line
won’t become upset if they see every associate working busily
to serve their needs.

The fast food industry Assignment
has gotten a black eye in
recent years, and their cus- Teach everyone that
tomer service rating has they need to stay out of the
slipped in each annual sur- customer’s visibility when
vey, because you’ll often see they are not directly serv-
twenty people working be- ing the customer. Perhaps
hind the counter, cooking, more importantly, empower
scrubbing, or cleaning, and them to decide that custom-
only one person waiting on ers are more important that
customers. If you have situ- what they are doing, and get
ations where people need to them to help out with cus-
work on things other than tomer service. Customers
serving customers, get them just don’t understand why
out of the customer’s sight they cannot be waited on.
so they’ll be out of mind.

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