Page 91 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
P. 91
151 Quick Ideas to Get New Customers
67
What About Tomorrow?
The best way to ensure that a customer will return to your
company in the future is to make sure that your associates
understand the importance of delightful customer service, be-
cause it’s the only way to guarantee that the customer will
return.
Assignment The owner of a quick
lube/oil change center found
Get your group to brain- a masterful way to convince
storm what it will take to get his employees about the
the customer back the next importance of customer ser-
time. Reinforce the idea that vice. He asked each per-
the next sale is just as impor- son to ask one simple
tant as the current one, and question when serving a
they will be sure to treat each customer: “Is what I’m do-
customer with respect. ing today going to bring this
customer back tomorrow?”
They had the sale for today. The issue was to get them to come
back in the future. This savvy business owner realized that
fixing cars was only part of their job.
Epilogue
Always remember that when you fix a problem, you have
to remember to fix the customer.
90
