Page 97 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

Epilogue
Customers don’t want to be served very soon; they want
to be served now. The business that can eliminate waiting in
line will be the one that wins the new customers.

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E-mail: Friend or Foe?

Electronic mail has become the most prominent method of

communication in our modern society. Even the post office is

feeling the effect of e-mail. The volume of letters has dropped

significantly, while the population and the number of businesses

continue to increase. E-mail can be a great tool for prospect-

ing, or it can be your worst enemy.

One corporate person recently shared that she gets over

200 e-mails a day, and it is about all she can do to keep up

with them. What’s even

Assignment worse is that she estimates
70 to 80 percent of them

Collect every e-mail ad- are unnecessary. That
dress of every prospect, and means that you have to be
create an e-mail series so careful about using e-mail.
powerful, they will look for- First, you must make sure
ward to it every week or the subject line is personal
month. to the person to whom it’s
going. Many e-mails are

simply deleted without

being opened, because they scream SPAM. Second, never

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