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Unit11

The marketing survey at initial stages

Yoon: As far as I know, one of the most important things is a marketing survey at the initial stages.
I heard that you commissioned one especially for this project. Therefore, I’d like to know more
about this.
Willy: I’ll be more than happy to talk to you about that, but I’d like to explain that a little later. Right
now the pressing problem is how to advance into this field.
Yoon: Is that true? Go ahead, then.
Willy: Initially, it was proposed that we embark on our own, based on the know-how we have
accumulated as an electrical manufacturer. However, we concluded that it would be more ad-
vantageous for our company to tie up with a Korean manufacturer, which is already advanced
in the field, a company like Universal Co.

Yoon: Thank you very much for your deep consideration! We are flattered by your high regard.

1. Does you company conduct or commission studies relating to your business
projects?

Sample answer:
We prefer to conduct our own studies, but there are times when we commission agencies to
conduct studies for us.

2. How important or helpful is a marketing survey in your business?

Sample answer:
It guides in making decisions, and it offers recommendations that we can take. It is also very
informative. It’s optional, but it surely is very helpful.

3. Do you always rely on a marketing survey in your business?

Sample answer:
We don’t rely on it anymore especially if we are confident about the success of a certain project
and if we are very confident about doing well.

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