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1. Assign your research staff to conduct a survey about the following:

a. number of competitors in the market
b. prices offered by competitors
c. sales of competitors

Sample answer:
Good day! We are planning to venture into a new project, and we feel that we can be more con-
fident to deal into this if we are backed by data. Hence, the company is asking you to conduct
a study regarding the number of competitors that we have in the market. Please research also
on the prices offered by our competitors, so that we can gauge our standing in the market. If
you can, find ways to assess or estimate the sales that our competitors are making. All these
data will be useful in improving our performance in the market.

2. Present the results of a recently conducted marketing survey to the board
and invite them to make a sound decision based on the study’s results.

a. Company product is the second cheapest item in the market
b. Company product is ranked third by consumers in terms of quality
c. Company product is deduced third in rank in relation to gross sales

Sample answer:
We have recently conducted a marketing survey, and the following are the results that we
got. We found out that our product ranks as the second cheapest item in the market, and it is
ranked third by consumers in terms of quality. We are third when it comes to sales. We hope
that we can look into these results deeply, so that we can be guided in making decisions re-
garding marketing and manufacturing.

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