Page 5 - KZN Business Sense 10.3

CUTTING THROUGH THE B*S*

THE REALITY CHECK EVERY BUSINESS OWNER NEEDS ON WHEN TO CUT YOUR LOSSES

ntrepreneurship is an Redirect resources toward more lose sight of your purpose. What
unpredictable journey promising opportunities. drives you and your business?
Efilled with ambitious goals What impact do you aspire to
and relentless pursuits. Yet, a 4. Prioritise Profitability make? Stay grounded in your
harsh truth often overlooked Over Pride values and let them guide your
is the gap between facts and Avoid chasing flashy objects decisions. A clear sense of
assumptions. Here are my seven that drain resources. Focus on purpose keeps you focused and
key actions for cutting through ventures that promise profitability inspires others to rally behind
the BS and knowing when to cut and contribute to your bottom your cause.
your losses: line. Prioritise results over
feel-goods; if it doesn’t provide Navigating the harsh realities of
1. Face the Facts, a return on investment, it’s not business requires resilience and
Not Assumptions worth your time. grace. By facing facts, learning
Assumptions can derail any from failures and, prioritising
business. Confront the hard 5. Adapt to Thrive profitability, entrepreneurs can
truths about your data, market In today’s fast-paced business overcome challenges. Cut the
trends, and customer feedback. environment, adaptability is losses, embrace truths that propel
Embrace reality, as it’s the only crucial. Stay vigilant, monitor you forward, and let reality be
solid foundation for successful market shifts, and be ready to your greatest ally. Your business
decisions. pivot when necessary. Embrace is your current investment, future
change and innovate relentlessly retirement, and lasting legacy. 
2. Embrace Failure as a to stay ahead of the curve.
Learning Opportunity Scan the QR code below to book a ten-
Failure is not the end but a 6. Surround Yourself with minute call with me when you are ready
stepping stone to success. Extract Truth Tellers to cut your losses but just don’t know how.
valuable lessons from setbacks. Don’t be the smartest person in Contact me on,
Every failure is an opportunity the room. Avoid environments https://linkshare.co.za/marlenepowell
to refine strategies, innovate, where your opinions are or call +27 (0)83 479 4471
and grow stronger. Remember, constantly reinforced. Surround
FAIL stands for First Attempt In yourself with a C.A.R.E.
Learning. (Community, Accountability,
Results, Education) ecosystem.
3. Cut the Emotional Seek diverse perspectives,
Attachments encourage constructive criticism,
SCAN
Your business is not your baby; and cultivate transparency within QR CODE
it’s a separate entity. Don’t let your organisation. TO BOOK A
emotional attachments cloud your TEN-MINUTE
judgment. If a project, product, or 7. Stay Grounded by Your CALL WITH
partnership isn’t yielding results, Purpose MARLENE
POWELL
muster the courage to let it go. Amidst business chaos, never (actioncoach.com)

CELEBRATING SIX DECADES OF STEPPING UP

OMY Takkies, a proudly TOMY’s iconic canvas black Central to TOMY’s ethos
African footwear brand and white originals, known for is its continued support for
Tunder Bata South their comfort and style, are now women-centric initiatives.
Africa, hits the big 6-0 this joined by a new, easy-to-clean PU From the TOMY Women.Kind
year, celebrating six decades collection and a more versatile initiative, providing a platform
of renowned versatility and fashion collection. This expanded for local, women-led businesses,
timeless style. TOMY offering empowers to ongoing contributions
women across South Africa from every TOMY sale to
Starting off as a brand catering to express their individuality, organisations supporting women
to both men and women, TOMY
has now firmly entrenched complement their style, and across South Africa, the brand
embrace every occasion with
exemplifies its dedication to
itself as a female-focused
powerhouse in the South African confidence. From casual outings empowering women in every
to formal gatherings, TOMYs
facet of life.
market, prioritising authentic
connections with consumers remain a beloved fashion staple As Tomy Takkies celebrates
that can be worn with almost
and a commitment to making anything, making them the go-to 60 years of empowering women
a meaningful difference in footwear choice for women. and leaving a lasting mark in
their lives. the South African market, it
“TOMY has a deep history in What truly sets TOMY Takkies invites consumers to join in the
journey ahead.
southern Africa. Our journey apart?
began in 1964 when hard shoes TOMY is a brand by women, Says Juggernath, “Get ready,
dominated the market, offering for women. Starting as a team because with TOMY’s renewed
little in terms of comfort and of mostly women, the brand’s commitment to innovation,
style,” shares Swastika Juggernath, mission has always been to craft community, and empowerment,
Head of Sneaker Department at comfortable yet stylish sneakers the next 60 years are going to
Bata South Africa. tailored to the needs and desires be amazing!” 
“Our vision was to offer of women. This dedication to
something different, and so the women extends beyond footwear For more information about Tomy Takkies
TOMY Original Canvas Sneaker design to a commitment to and its 60th-anniversary celebrations,
was born – more comfortable, making a tangible difference in please visit www.tomy.co.za or follow us
durable, and versatile.” communities. on social media @TomyTakkies.

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