Page 11 - KZN Business Sense Nkosenhle Hlophe eBook 9.5

A WORLDWIDE

INNOVATION IN PROPERTY

BASED REWARDS

TECHNOLOGY

THE ONECLUB PROGRAMME IS THE RESULT OF A
SUCCESSFUL PARTNERSHIP BETWEEN ELAN PROPERTY
GROUP AND AZURE ONE SOFTWARE

Lan boasts over three backs of up to 5% of the purchase vast ONEclub membership
decades of property price. Additionally, subscribers base to increase sales.To
edevelopment experience will enjoy a host of other exciting participate in the ONEclub
and maintains a considerable rewards offers. initiative, developers will
eLan Investor Club database This platform’s distinguishing need to subscribe to the
with 48,000 active members. factor is the online technology Azure OneProject
Azure One, on the other hand, and IP it employs, which enables Management Platform (ONE
has extensive experience in individuals to track their PMP online), which incurs
developing property-related information using a designated minimal costs.
software programmes, with their 3. Real Estate Agents:
ONE PMP Online solution being password. Members can track the ONEinvest powered by eXp
number of members they have
a global innovation. It enables Realty will be the preferred
tracking and monitoring of lead and the status of transactions, realty company that will be
including property purchases
progress up to the transaction’s (both local and overseas). incentivised to join
conclusion, and authorised ONEinvest’s network to sell
parties receive unique login The Platform: the development stock.
codes to access only relevant 4. Suppliers:
data. The ONEclub’s web-based
Rewards programme has three Our initial action item
This New Property Club membership tiers : involves reaching out to
Focuses On: 1. The Gold Tier selected supplier partners
■ New development property (free) presents an array to provide exclusive
discounts to our members.
sales and investment for of incentives pertaining to Additionally, we aim to
developers. property, primarily centered extend the benefits of
■ Providing early access to new around information-based the “Cashbacks” programme
property developments, with a offerings and a few limited by allowing members to
minimum cash back of5%. rewards. The primary use their cashback rewards
■ Creating a worldwide emphasis of this tier is to at the selected suppliers.
provide free property
community of Property education, webinars, and For instance, if a member
owners, both existing and purchases a property for R2m
aspirational. online seminars. and receives a 5% or R100,000
2. The Platinum Tier cashback, they could use
■ Property education for the (R200/$15 pm) offers
beginners and the aspirational members an array of benefits, their cashback at these
buyers, as well as for the including more larger suppliers.
astute investor. cashback rewards and 5. Database Owners:
■ Massive property and access to a wide range of Database owners can earn a
Lifestyle benefits for the complimentary perks. substantial passive income
members. 3. The Diamond Tier from their members who
■ Offering “database owners” (R2,000/$120 pm) provides subscribe to the ONEclub
Rewards programme, through
passive income, through a members with more two sources, which areas
share of membership fees, as significant property follows:
well as through commissions discounts and cashback
each time one of the database offers. They can access ■ When their member buys
owners members buys a development inventory a property, the database
property. before other members, owner earns a share of
■ A lucrative “Refer a Friend” enjoy membership to 160 the estate agents portion
of the commission
programme. businessClubs worldwide,
and indulge in experiential ■ When their member
The ONEclub, an innovative benefits. participates in the
and unique initiative is set ONEclub loyalty/rewards
to launch on November 1st, The Participants: Programme the database
2023, in South Africa. It is a 1. Members: owner is rewarded with
globally-based online rewards ONEclub’s rewards programme a 15% share of the monthly
programme catering to the offers subscribing members membership fee.
world’s largest community of exclusive access to investment
property owners, investors, properties at a preferential We anticipate having a target
developers, agents, and price, as well as various other database of close to one million
suppliers. The programme offers potential members. 
subscribing members numerous benefits such as 2-for-1
dining, cashbacks, free online
property and other benefits, W: www.theoneclub.global
including the opportunity to education, discounted online
shopping, and more.
acquire properties at preferential
pricing rates before public 2. Developers:
launch, with discounts or cash Developers can leverage the

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