Page 5 - Newsbites (Summer 21)

Trading Update which include Betty
Crocker’s MacMillan
Coffee Mornings and
Halloween On Packs.
Grocery & Confectionery Update Old El Paso FSDU
activation focusing on
Burton’s Biscuits ‘Meal For Tonight’ meal
Over the past 12 months, we have been solutions and of course capitalising on
working with Burton’s to ensure the the ‘Back to School’ opportunity across
pack formats and case sizes we put all major brands. One of our best in
into the Cash & Carry, and therefore With ‘Back-to-school’ just around the class examples will showcase our link
independent retail channel are fit for corner and lunchboxes in need of a with PG Tips and Betty Crocker to drive
purpose, and also allow for the products sweet but permissible treat, we are impulsive & incremental opportunities
to be competitive against similar also listing Maryland Minis & Jammie for not only our Brand Owner but for
competitor SKUs. The aim has been to Dodgers Minis, which at less than 100 our wholesale & retail customers alike.
get all cases on shelf in Cash & Carry at calories per serving are ideal.
a price point less than £10 per case at Terry's Update
all times. General Mill’s Update Results from Easter indicate Terry’s
We have seen Maryland Cookies PMP As we enter the summer experiencing impressive growth for the
move from a case size of 16 to 12; periods, we head into some distribution within the wholesale arm of season. A combination of bringing ‘new
Maryland Big & Chunky PMP moving of our key power period’s our business around chilled, Covid seen news’ to the category through innovation
from 12’s to 8’s. The next SKU to benefit Nature Valley’s ‘Get Outdoors’ a 50% drop in distribution across General and a successful media campaign led to
from this case size rework is Jammie & Old El Paso BBQ ‘Make Some Noise’ Mills core wholesale business before Terry’s Chocolate Orange being the 3rd
Dodgers PMP, which will move from an campaigns. The sales team have been SHS onboarding, a strategically important fastest growing brand over Easter 2021.
18 count to 15 units in the case; and this busy securing off shelf activation across and high value brand to General Mills.
will be happening in July/August. our key retail & wholesale customers as We kickstarted with our ‘buy X get X FOC’ The team is working hard to maintain
this great momentum and are putting a
well as supporting our key customers in promotional feature within Bestway, soon
The biscuit category is a category the way of Category & Ranging advice to be followed by SPAR RDC’s. Again, lot of effort into building on this great
where innovation and range refresh to support our No.1 growth ambition to another great example of how we foundation through securing space for
help to drive interest; and the Burton’s ‘Drive the Core’. have really showcased that we can ‘do exciting new Easter 2022 products.
portfolio is no exception. In the next things differently’ and how we leverage There is a huge focus within the team on
couple of months, we will be adding We also have a heavy emphasis during our great relationships with customers landing the impressive Christmas 2021
Jammie Dodgers Cherry Burst & Wagon this period to embed and drive our to gain additional feature & distribution plans that have been very positively
Wheels Orange to our range as WIGIGs; in turn, we look forward to seeing those received by the trade. Our Christmas
both flavours are ‘on trend’ therefore distribution numbers turn around! range should be on shelves from early
attracting lovers of these fruit flavours Autumn.
into the biscuit category. Looking ahead & activation
coming up…
Over the coming months, we head into
preparation around some of our biggest
trading periods of the fiscal year. The focus
will continue to be around key power
periods on our key brands and features

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