Page 8 - Newsbites (Summer 21)
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Household & Healthcare Update • • FHP - Despite ongoing supply issues
sales remain ahead of budget driven
Highlights by gloves at +19%
• • RB Household - Harpic Powerplus • • BDF - Strong sales across Shower,
replaces Domestos in 330 BP sites. Deodorant & new listings on Nivea Sun
Secured gondola end features across across Shell, Esso & M&S continue to
the Shoprite Estate on Dettol & support a strong sale performance
Finish in May. YTD. Nivea Men’s Deodorant
replaced the Category No. 1 in BP
across 330 stores..
Areas of Focus Standard Brands For the first time
Update
ever this summer, we
• • RB Household - Implement changes will be advertising
to Mr. Sheen & Harpic packs & secure Summer Activity on TikTok with a
5-star launch across the Airwick, Although the British weather is series of brand new
Cillit Bang NPD. unpredictable, BBQ season is truly recipe ideas that can
• • RB Healthcare - Maximise Gaviscon upon us, with people embracing the be created on the
summer opportunities & lockdown opportunity to spend time outdoors BBQ. We will also be
Winter Meds with friends and family. To capitalise driving engagement on Instagram and
Plans across all on this we have lots of activity Facebook with recipe suggestions.
customers. scheduled to highlight our Zip
in-market offering.
• • GSK - Drive Piritize Extending distribution
Allergy sales This summer we have teamed up As our relationship with Tesco-Booker
through Summer with funny man Keith Lemon to strengthens we have extended
and lockdown create a series of radio adverts distribution of the Zip summer range
Winter Meds with scripts about Aunt Lillian’s into 700 Tesco and Alliance (Esso) PFS
• • RB Healthcare - Despite Winter BBQ and how some men seem sites this summer. We have also secured
Med sales being 80% down a huge • • FHP - Communicate and implement to turn into cavemen at the mere agreement to launch the Zip winter
effort across the team to drive sales new promo plan ready for Sept mention of starting a fire. range into PFS sites later in the year,
across the wider portfolio has been implementation & manage stock The ads aired on Heart FM and XFM including our first ever Zip Waterproof
achieved, securing over 30 new sku availability. London during April & May and, to Block product (more to follow in the
listings and gaining upweighted • • BDF - Drive Sun & maximise Sept support the radio advertising, we have next edition of Newsbites).
features to drive stock and sales out plan & secure Nivea been running a money-off promotion
to retailers and consumers. Lip for winter. on the Zip BBQ range with the Shopmium
• • GSK - Designed, created, sold and app. encouraging consumers to
placed over 800 CDU’s in Forecourts to purchase their Zip charcoal favourites
maximise on the Allergy Opportunity and benefit from a £1 saving. The
which was featured on the GSK shopmium activity runs throughout
facebook page. Corsodyl listing in 300+ June and early July and is supported
Iceland stores. 15 more customers instore with our Zip branded Forest
now buying ex-Pfizer lines through Friendly pallet displays in Tesco and
SHS than in Q1. FSDUs in M&S foodstores.
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