Page 6 - Newsbites (Summer 21)

Private Label Update Areas of Focus
• • Drive NPD opportunities within Spar,
Lidl and Morrison’s for our existing
product range.
• • Increased distribution of our existing
ranges within retailers where we can
influence this.
• • Work with Aldi on reducing sales
decline and drive increased volume
Highlights in UK and ROI.
• • Launched the full range of Farmlea • • Continue to push our exciting NPD
SKU’s - Condensed Milk, Evaporated within the ‘Vegan’ category to new
Milk, Rice pudding and Custard into and existing customers. Key for us
Ocado; our first new listing with them to move into some new, emerging
since the end of their partnership categories and provide vegan
with Waitrose. alternatives to our current dairy
based offer
• • Ensuring we are prepared for new
Brexit regulations that are required
from October, checking that our
suppliers are compliant and ready for
new processes required and that we
meet the new process requirements
of our customers.
• • Secured a trial of Farmlea Rice Mars Update
and Custard within Farmfoods at 4
depots from June. If successful there The first half of the year has seen the
is potential for a permanent listing / best sales results for the BU in the 13th
discussion around private label. year of managing Mars.
• • Secured increased distribution on In fact, June has seen the highest
Honest Value Rice and Custard in ever sales of near £6m… our
Co-op which will see the removal best ever month!!
of mid-tier comparable products in AND this is the
favour of our Honest Value SKU.
culmination of
our best ever
half Year ............
So, what has
been driving
this success?
6 7
on the core lines and increasing sales
of the take home pack.
We are having great results across
our spreads, milk drinks and ice cream
categories. Spreads have been supported by some
new wigig volumes with discounter
retailers and more of this to come in
the second half of the year.
Ice cream
Despite issues with supply, the Mars
ice cream range continues to perform
Specialist sports in every channel and out- perform the
NPD developed for both our whole sale competition. A big shout out to
customer services, the 3PL and
and retail customers has been driving demand planning teams in dealing
distribution gains significantly ahead with this. We are going to have yet
of expectation. Add in a direct to the another record year!
consumer business with Amazon and
the result is we are looking to double So, what does that all add up to?....
the 2020 performance to £7m in 2021
Some great firsts!
and have already exceeded budget. First ever Walmart listing in Canada
Two current highlights are the new
M&M powders and the export work
which amongst other achievements Best ever June for Mars
includes a listing in Walmart Canada!
The best ever half year performance
with double-digit growth!
Milk drinks and spreads
We are ahead of budget as shopping Focus for the rest of the year shifts
patterns slowly return to normal. We to building 2022 plans and selling in
have had our strongest ever period for next year’s NPD so we can continue
2021 in ICC driven by a renewed focus with momentum……..