Page 7 - Newsbites (Summer 21)

Private Label Update Areas of Focus on the core lines and increasing sales
• • Drive NPD opportunities within Spar, of the take home pack.
Lidl and Morrison’s for our existing
product range.
• • Increased distribution of our existing
ranges within retailers where we can
influence this. We are having great results across
• • Work with Aldi on reducing sales our spreads, milk drinks and ice cream
decline and drive increased volume categories. Spreads have been supported by some
Highlights in UK and ROI. new wigig volumes with discounter
• • Launched the full range of Farmlea • • Continue to push our exciting NPD retailers and more of this to come in
SKU’s - Condensed Milk, Evaporated within the ‘Vegan’ category to new the second half of the year.
Milk, Rice pudding and Custard into and existing customers. Key for us
Ocado; our first new listing with them to move into some new, emerging Ice cream
since the end of their partnership categories and provide vegan Despite issues with supply, the Mars
with Waitrose. alternatives to our current dairy ice cream range continues to perform
based offer Specialist sports in every channel and out- perform the
• • Ensuring we are prepared for new NPD developed for both our whole sale competition. A big shout out to
customer services, the 3PL and
Brexit regulations that are required and retail customers has been driving demand planning teams in dealing
from October, checking that our distribution gains significantly ahead with this. We are going to have yet
suppliers are compliant and ready for of expectation. Add in a direct to the another record year!
new processes required and that we consumer business with Amazon and
meet the new process requirements the result is we are looking to double So, what does that all add up to?....
the 2020 performance to £7m in 2021
of our customers. Some great firsts!
and have already exceeded budget. First ever Walmart listing in Canada
• • Secured a trial of Farmlea Rice Mars Update
and Custard within Farmfoods at 4
depots from June. If successful there The first half of the year has seen the
is potential for a permanent listing / best sales results for the BU in the 13th
discussion around private label. year of managing Mars.
• • Secured increased distribution on In fact, June has seen the highest
Honest Value Rice and Custard in ever sales of near £6m… our Two current highlights are the new
Co-op which will see the removal best ever month!! M&M powders and the export work
of mid-tier comparable products in AND this is the which amongst other achievements Best ever June for Mars
favour of our Honest Value SKU. includes a listing in Walmart Canada!
culmination of The best ever half year performance
our best ever with double-digit growth!
half Year ............ Milk drinks and spreads
We are ahead of budget as shopping Focus for the rest of the year shifts
So, what has patterns slowly return to normal. We to building 2022 plans and selling in
been driving have had our strongest ever period for next year’s NPD so we can continue
this success? 2021 in ICC driven by a renewed focus with momentum……..

6 7