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D is wrong because there is no mention of different third. TV news had a sizeable decline between 2013 and
geographical regions, only different forms of 2015 (79% to 67%) but this was followed by a small rise to
government. Also, this is not his purpose in referring 71% in 2017. It is noticeable that in 2013 TV was by far the
to Mitchell. most popular medium for news access with a 35% gap
39 A wider range = greater diversity between this and the next most popular – newspapers,
The writer states that the most common goal at 42%. In 2017, TV was still the most used medium but
is environmental protection. He then sets up a a close second was the internet and the difference had
contrast with ‘while’ and adds that it would be narrowed to just 3% – 71% compared to 68%.
‘good to see greater diversity [of goals] as the SRB WRiTing TASk 2
concept evolves [i.e. in future]’.
B is wrong because he says adding additional goals Sample answer
has ‘worked well’. It is often argued that with so much suffering in the
C is wrong because there is no reference to which human population these days, it is wrong to use up
precious resources on animals. Taking the example of
goals impact most on profitability. the tiger, proponents of this view say that to encourage
D is wrong because he refers positively to adding tiger populations to increase in areas farmed by humans
additional goals, not a single goal. would be morally wrong because peoples’ livelihoods
40 D problems = issue; challenge; solve would be destroyed for the sake of an animal. The
The writer outlines various problems: insufficient tigers will hunt livestock and, given the chance, humans
knowledge or experience; not promoting values as well. In other words, where there is competition
successfully; lacking internal organisational between humans and animals in a given habitat, it is
structures. All of these, he argues, can be solved right that humans should win. The point is also made
by greater professionalism and business school that, over millennia, certain species have disappeared
education. while others have flourished, and that we should allow
A is wrong because, although there are many nature to take its course and let failing species die out.
references to businesses facing difficulties, there is In fact, it is suggested that protecting vulnerable species
no reference to failing or going bankrupt. damages the ecology of the earth because only the
fittest should survive.
B is wrong because the writer says that all new
businesses, whether SRBs or not, tend to face the I agree that human life is always of greater value than
same issues. animal life. However, I feel that trying to save any
C is wrong because the writer advocates business creature from extinction enhances human existence,
school education for business owners, not research. because our lives would be diminished if fascinating
and beautiful creatures such as tigers or elephants were
WRiTing TASk 1 lost forever. Furthermore, being the most powerful
creature on the planet means that we have a moral and
Sample answer ethical duty to care for weaker species. Finally, even
The chart shows that there is considerable variation less-appealing animals such as insects and amphibians
in the ways people accessed news in the country in should be preserved, because maintaining different
question between 2013 and 2017. The most noticeable species promotes biodiversity. It is possible, for
trend was the huge decline in the percentage of the example, that scientists might be able to find products
population getting their news from printed newspapers. from these animals of benefit to humans, such as
This saw a collapse from 42% in 2013 to just 22% over medicines or fertilisers.
five years. By contrast, the proportion using the internet
for news grew from 32% to 41% in 2015 and then saw a On balance, I feel that every effort should be made
massive rise to 68% by 2017. Figures for radio news saw to save as many species as possible, for practical and
almost no change, holding steady at approximately one moral as well as aesthetic reasons.