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               D is wrong because there is no mention of different   third. TV news had a sizeable decline between 2013 and
               geographical regions, only different forms of     2015 (79% to 67%) but this was followed by a small rise to
               government. Also, this is not his purpose in referring   71% in 2017. It is noticeable that in 2013 TV was by far the
               to Mitchell.                                      most popular medium for news access with a 35% gap
           39  A wider range = greater diversity                 between this and the next most popular – newspapers,
               The writer states that the most common goal       at 42%. In 2017, TV was still the most used medium but
               is environmental protection. He then sets up a    a close second was the internet and the difference had
               contrast with ‘while’ and adds that it would be   narrowed to just 3% – 71% compared to 68%.
               ‘good to see greater diversity [of goals] as the SRB   WRiTing TASk 2
               concept evolves [i.e. in future]’.
               B is wrong because he says adding additional goals   Sample answer
               has ‘worked well’.                                It is often argued that with so much suffering in the
               C is wrong because there is no reference to which   human population these days, it is wrong to use up
                                                                 precious resources on animals. Taking the example of
               goals impact most on profitability.               the tiger, proponents of this view say that to encourage
               D is wrong because he refers positively to adding   tiger populations to increase in areas farmed by humans
               additional goals, not a single goal.              would be morally wrong because peoples’ livelihoods
           40  D problems = issue; challenge; solve              would be destroyed for the sake of an animal. The
               The writer outlines various problems: insufficient   tigers will hunt livestock and, given the chance, humans
               knowledge or experience; not promoting values     as well. In other words, where there is competition
               successfully; lacking internal organisational     between humans and animals in a given habitat, it is
               structures. All of these, he argues, can be solved   right that humans should win. The point is also made
               by greater professionalism and business school    that, over millennia, certain species have disappeared
               education.                                        while others have flourished, and that we should allow
               A is wrong because, although there are many       nature to take its course and let failing species die out.
               references to businesses facing difficulties, there is   In fact, it is suggested that protecting vulnerable species
               no reference to failing or going bankrupt.        damages the ecology of the earth because only the
                                                                 fittest should survive.
               B is wrong because the writer says that all new
               businesses, whether SRBs or not, tend to face the   I agree that human life is always of greater value than
               same issues.                                      animal life. However, I feel that trying to save any
               C is wrong because the writer advocates business   creature from extinction enhances human existence,
               school education for business owners, not research.   because our lives would be diminished if fascinating
                                                                 and beautiful creatures such as tigers or elephants were
           WRiTing TASk 1                                        lost forever. Furthermore, being the most powerful
                                                                 creature on the planet means that we have a moral and
           Sample answer                                         ethical duty to care for weaker species. Finally, even
           The chart shows that there is considerable variation   less-appealing animals such as insects and amphibians
           in the ways people accessed news in the country in    should be preserved, because maintaining different
           question between 2013 and 2017. The most noticeable   species promotes biodiversity. It is possible, for
           trend was the huge decline in the percentage of the   example, that scientists might be able to find products
           population getting their news from printed newspapers.   from these animals of benefit to humans, such as
           This saw a collapse from 42% in 2013 to just 22% over   medicines or fertilisers.
           five years. By contrast, the proportion using the internet
           for news grew from 32% to 41% in 2015 and then saw a   On balance, I feel that every effort should be made
           massive rise to 68% by 2017. Figures for radio news saw   to save as many species as possible, for practical and
           almost no change, holding steady at approximately one   moral as well as aesthetic reasons.
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