Page 23 - PR COMMUNICATION AGE July - December 2020

CHANGE

MANAGEMENT -

REQUISITE OF

MODERN DAY

BANK

MANAGEMENT

"Nothing is Permanent except change", as it is had become an inadvertent task that needs to be addressed in
rightly said, with the advent of technology and innovation, continuous manner. The framework of change management
"Dynamism" had become the essence of Bank Management should be created in such a manner that all past, present and
in almost all the facets of Banking Industry. Moreover future issues along with key functionalities of various
Present era of Covid has taught us how to cope up with departments are taken into account with due consideration.
unexpected new normal. This framework needs to be reflected in policies, guidelines and
strategic recommendations of the bank.
With the increase in competition and ever increasing
expectations of customer in recent times the management of Just providing Routine products and service to the
Bank has become a mammoth task, that can't be handled by customers, for that very matter is not going to suffice the
Static Policies, Procedures or Operations. Adapting and purpose of survival or growth in banking industry. It needs
managing the change in every facet of modern day banking to be complemented by exceptional customized catalogue
of Banking and other financial products along with timely
delivery of service is something that is inevitable for
About the author customer delight, which in turn will help in strong Customer

Abhinav Jain Relationship Management (CRM), i.e. the need of the hour
is not just to be banker to the customer, but to be a complete
Manager Faculty financial planner to the customer.
Stc Gurgaon
Union bank of India
Needless to mention with ever changing technology like

"Your age doesn't earn you respect, your behavior does."

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