Page 25 - CON Boardpack Nov 20191021 v00-01

SEPTEMBER 2019 Consumer Education and Communication

Budget
BUDGET SEPTEMBER 2019
2019 TARGET ACTUAL DIFF
2. CONSUMER EDUCATION AND COMMUNICATION
R 7 875 000
R 7 790 764
R 10 500 000
TOTALAL
30%
TOT R 10 500 000 30% R 7 875 000 R 7 790 764 -1,1%
-1,1%
2.1) Mark
2.1) Marketing Projectseting Projects R 4 969 267 47% R 3 726 950 R 2 739 978 -26,5%
R 3 726 950
R 2 739 978
47%
R 4 969 267
-26,5%
2.2) Marketing Materialeting Material
2.2) Mark R 2 690 000 26% R 2 017 500 R 2 619 796 27,5%
26%
R 2 690 000
R 2 017 500
R 2 619 796
27,5%
2.3) Market Researchet Research R 50 000 00% R 37 500 R 3 511 -90,6%
2.3) Mark
R 50 000
R 3 511
R 37 500
00%
-90,6%
2.4) S&T Consumer education
2.4) S&T Consumer education R 110 000 01% R 82 500 R 77 965 -5,5%
R 82 500
R 110 000
01%
R 77 965
-5,5%
2.5) CE - Management / Salaries
2.5) CE - Management / Salaries R 2 080 733 20% R 1 560 550 R 1 618 209 3,7%
R 1 560 550
R 2 080 733
20%
R 1 618 209
3,7%
2.7) SAPPO - A
2.7) SAPPO - AGMGM R 300 000 03% R 225 000 R 418 183 85,9%
R 300 000
R 225 000
03%
R 418 183
85,9%
2.8) POR R 300 000 03% R 225 000 R 313 121 39,2%
2.8) PORCUSCUS
03%
R 225 000
R 313 121
R 300 000
39,2%
Consumer education and Communication activities
HERITAGE CAMPAIGN / 24.COM MOVE! MEAT MASTER CLASSES
SAPPO News SAPPO Weekly
326 714 Pageviews Johannesburg & Cape Town (monthly) Update
304 938 Unique pageviews 5 classess 931 931
40% Click through rate 312 attendants readers each readers each
2m54s Average time on Page
12 Digital campaigns 10 Print campaigns 23%
TOP STORIES FROM THE PAST THREE MONTHS
Comms via SMS
SAPPO News & Weekly Update 414
readers
1. SAPPO’s ASF updates
2. Meat your leaders Porcus circulation
3. SAPPO now has an EPP branch
4. Highlights of SAPPO’s 2019 conference porcus
5. Pork shines at Fire & Feast/Johann Kotzé’s message to AGM delegates
2800
INTERNATIONAL READERS
United States of America Finland Zimbabwe
Finland Mozambique France Porcus Magazine
Germany Namibia Spain
Ireland Poland Mauritius
United Kingdom The Netherlands United Arab Emirates Digital Messages Opened
Thailand Austria average
35 % open rate
24.4% Outlook 2016
21.7% Other
17.8% Gmail
16.7% iPhone
06.1% Android 8
05.6% Apple Mail 12
03.9% iPad
03.9% Outlook 2013
NOVEMBER 2019 I Executive Board Meeting

25