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COMMUNICATION REPORT

Porcus
By the time of writing this report, we were working on the September/October
issue of Porcus. There will also be a November/December edition. The magazine
is mailed to 2 800 readers and is also available on SAPPO’s website.

SAPPO News
There will still be an October and a November issue of SAPPO News, our monthly
electronic newsletter. The circulation has risen from 751 readers to 931 during the
year. The open rate of the newsletter is around 35%.

SAPPO's Weekly Update
The SAPPO Weekly Update is mailed (and also send by SMS) to 931 readers
(previously 715). About 30% of readers open this weekly update. Readers in other
countries include the USA, the Netherlands, the UK, Italy, Australia, Germany,
Mozambique, Finland, France, Lesotho, Ireland, Australia, Switzerland, the Czech
Republic, Namibia, Spain, Hong Kong and Vietnam.

SAPPO info hub
The infohub is updated weekly with four topical articles (Let’s talk fresh), four in-
depth articles (Let’s talk in-depth), three international articles and continuously,
Business Intelligence’s price reporting, Porcus, SAPPO News, SAPPO’s Weekly
update, and conversations (news from other role-players).

Function for advertisers
This will take place on 15 October. We will also use the opportunity to obtain
feedback from exhibitors on this year’s AGM and conference. SAPPO’s exhibitor
of the year will also be announced at the function.

Networking with the media
There will still be a lunch with representatives of Plaas Publishing early in
November. The CEO already had lunch with representatives of Landbou-
weekblad, Farmer’s Weekly, RSG Landbou and NewFarmer.

Staff training
Staff will receive a lecture on copy write before the end of the year.

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