Page 109 - Was Menschen wirklich wollen Lese-PDF für Biblets

Vogelhuber, Scheelen - What people really want

For your orientation, here are the drivers and their respective
dimensions.

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Figure 7: The six motivators and the twelve dimensions

Let's assume you are meeting a person, such as a customer in a
sales meeting, a new employee, an applicant for the first time -
so you don't know the person. Now proceed as follows:

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