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2 - Profiling¹: "Who am I?" - On the benefits of self-knowledge

and individual experiences. And that is why human personality
can be described by personality profiles, which are created on
the basis of the individual composition of personality traits.
The IN-SIGHTS Management Development Instrument (MDI)®,
which you will learn about in detail in chapter four, can now be
used to describe more than 60 individual types and over 500
personality profiles. In this context we want to emphasize that
there are no "better" or "worse" personality types, personality
traits or personality profiles: It is not a matter of making a
value judgement. Rather, it is about recognizing and
acknowledging one's own strengths and weaknesses and the
different strengths, weaknesses and so- nesses of other
people and then dealing with them properly.

But back to the question whether it is at all possible to change
a personality or whether it is rather unchangeable. We don't
want to torture you with an excursus on personality
psychology at this point - so let's just say this much: In the
past, it was assumed that neuronal connections and synaptic
links in the brain, once they had taken place, were actually
unchangeable. In the meantime, research is tending toward
the view that the human brain - we call this neuroplasticity or
neuronal plasticity - is permanently capable of learning and
changes according to its use. "The latest findings in neuro-
biology," according to Roland Ballier and Susanne Wendel,
"show that the brain is programmable and changeable
throughout life and that lifelong learning is not only possible
but also important." (Ballier, Wendel 2010, p. 9)

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