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                  396                   CHAPTER 10   COMPETITIVE MARKETS: APPLICATIONS

                  APPLICA TION                10.1
                  Gallons and Dollars: Gasoline Taxes                  In this application we assume that the demand
                                                                   and supply curves are both linear and that the elastic-
                                                                   ities are correct at the equilibrium with the excise tax
                  In 2009, about 140 billion gallons of gasoline were
                                                                   of $0.40 per gallon. Let’s begin by determining the
                  purchased annually in the United States. Consumer
                                                                   equation of the demand curve, which must pass
                  prices for gasoline fluctuate a great deal over time
                                                                   through point  R in Figure 10.5, where the price is
                  and vary by region, but the average price consumers
                                    d
                  paid at the pump (P ) was about $2.65 per gallon.  $2.65 and the quantity (measured in billions of gallons)
                                                                   is 140. If the demand curve is linear, it has the form:
                  Taxes on gasoline are often imposed at the federal
                  level, but also by state and local governments. Thus,             Q   a   bP d           (10.2)
                                                                                     d
                  the taxes vary by region. In 2009 the federal tax was
                                                                       Using the data, let us find the constants a and
                  18.4 cents per gallon, and the average state and local
                                                                   b in equation (10.2). By definition, the own-price
                  tax was just under 22 cents per gallon. Thus, the total
                                                                                                        d
                                                                                                     d
                                                                   elasticity of demand is   Q ,P   (¢Q/¢P)(P /Q ).  In the
                                                                                        d
                  tax per gallon averaged about 40 cents per gallon.
                                                                   linear demand curve,  ¢Q/¢P   b.  Thus,   0.5
                      In a “back-of-the-envelope” exercise, let’s assume
                                                                                                             d
                                                                    b(2.65/140), or b   26.42. Now we know that Q
                  that the tax on gasoline (T) was $0.40 per gallon. This   d
                                                          s
                  means that the price producers received (P ) was  a   26.42P . We can calculate a by using the price and
                                                                   quantity data at point R. Thus, 140   a   26.42(2.65),
                  about $2.25 per gallon. Studies have shown that in
                                                                   so  a   210. The equation of the demand curve is
                  the intermediate run (say, two to five years) the own-
                                                                                   d
                                                                    d
                                                                   Q   210   26.43P .
                  price elasticities of demand and supply are about
                                                                       The equation of a linear supply curve is:
                    Q d ,P   0.5 and   Q s ,P   0.4. Using the information
                  about the current equilibrium, let’s examine two                  Q   e   fP s           (10.3)
                                                                                      s
                  questions:
                                                                       Now let us find e and f. By definition, the own-
                   1. What quantities and prices would we anticipate  price elasticity of supply is    Q ,P   (¢Q/¢P)(P /Q ).  In
                                                                                                            s
                                                                                                         s
                                                                                            s
                      if the taxes were removed?                   equation (10.3),  ¢Q/¢P   f.  Thus, at point  W in
                   2. By how much do gasoline tax revenues rise for  Figure 10.5, 0.4   f(2.25/140), or f   24.89. Therefore,
                                                                    s
                                                                                 s
                      each one-cent increase in the gasoline tax?  Q   e   24.89P .
                                                         Price (dollars per gallon)  $2.65  R  E  S  Tax of $0.40
                                                          $2.46
                                                                                                    per gallon
                    FIGURE 10.5   Effects of a Gasoline Tax  $2.25                     W
                    With an excise tax of $0.40 per gallon,
                    consumers pay about $2.65 per gallon (at
                    point R), and producers receive about $2.25
                    per gallon (at point W ). If there were no
                    tax, the equilibrium price would be about                                           D
                    $2.46 per gallon (at point E). The incidence                        140  145
                    of the tax is shared nearly equally by con-     Quantity (billions of gallons of gasoline per year)
                    sumers and producers.
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