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• Game Industry
The overall consumption value of the game industry has increased 19% with the
distributor segment leading the growth due to the adoption of E-Sport in Thailand and abroad
while production value shows a slight decrease of 5% Moreover, the game market is largely
driven by consumption demands as the portion of distributor segment is significantly larger
than the rest, resulting in the high number of imported games to meet consumer demands.
The consumption value of the game industry far exceeds the production value with an overall
consumption value of 19 billion baht where 19 billion-baht accounts for the import of game
for domestic consumption while production only accounts for 718 million baht.
Figure 2 The game industry by consumption and production values
Source: IDC Research Team
• Character Industry
The overall consumption and production value of the character industry has increased
16% and 11% respectively. The growth of the character industry is largely driven by
consumption demands particularly merchandising based on imported character content.
Additionally, production value is expected to grow as many creators have started to target
chat platforms such as Line, Kakao Talk as potential markets.
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