Page 21 - Report_Edit_v7
P. 21

Figure 5 Animation industry market forecast


                                                                                    4,025

                                 3,965


                                                                   3,877

                                                  3,799


                                                                                                   2559
                                                                                                   2560
                                                                                                   2561


               Source: IDC Research Team



                       •  Game industry market forecast

                       The game industry is expected to grow at a steady rate with a forecasted growth of

               9% and 9% in 2018 and 2019 respectively.  The game industry is largely driven by changes in

               consumer behavior. The rapid changes in the demand side is the key driver for the supply
               side in terms of game software and hardware creation which are mostly international game

               companies. Suppliers to the game industry must be active in product development in order

               to meet consumer demands. The value added from game creation such as in – app purchase,

               advertising and the establishment of E – Sport are also key drivers of the game industry

                                        Figure 6 Game industry market forecast



                                                                                   22,885
                                                                  20,927
                                                 19,281
                                16,329







                                                                                                 2559
                                                                                                 2560
                                                                                                 2561
                                                                                                 2562


               Source: IDC Research Team




                                                            21
   16   17   18   19   20   21   22   23   24   25   26