Page 16 - Report_Edit_v7

advertising agencies both in Thailand and abroad even though the market saw a slight decline

in 2017 as no Thai animation from the IP owner segment have been released.

Assessment of the digital content industry in 2017

The assessments of the digital content industry in 2017 are as below:

1. Market size by consumption value and production value

• Animation industry

The overall consumption value of the animation industry has declined 25% while the

production value shows a slight increase of 0.14% Thailand is recognized globally as an

important hub for the animated content creation with a caliber of high potential content

creators where the highest contribution to the market is the creation of CG Service and VFX

making Thai animation creators grow in value from exporting animated content. On the other
hand, the decrease in the market size is a result of the decline in consumption of animated

content in the country due to the slowdown of investments and production rates internally,

no Thai animation has been released in 2017

Figure 1 The animation industry by consumption and production value

Source: IDC Research Team

16