Page 15 - Report_Edit_v7

Table 1 Comparison of population and sample size in 2016 and 2017 per industry

2016 2017
Industry
Population Sample Size Population Sample Size

Animation 196 136 185 127

Games 24 23 85 70

Character 91 66 17 16

Total 311 225 287 213

Source: IDC Research Team

The digital content industry plays a key role and is integrated within various industries

such as media and entertainment, education etc. Only as an animation Games and characters,

Moreover, the digital content industry is driven by trends, consumer interests and behavior as
well as technological development which are dynamic and constantly changing. The research

shows that the overall digital content industry has grown 14% from 2016 and is expected to

grow in the following years with the game and character industries leading the growth. Game

is the most popular industry in the digital content industry and has the largest growth rate

which is largely driven by the changes and development in technology that facilitates game
content creation across various platforms. Taking the demand side in to consideration,

consumers are increasingly active in technological deployment particularly in the increasing

use of smart phones. Smart phones became the main platform for gamers as they are

increasingly getting cheaper in price while technological advancements made smartphones

become more efficient. The character industry also has a high potential to grow due to the

increase in channels that facilitate character content creation for example, content created

by IP owners are gaining in popularity and are widely used in chat platforms. Moreover,
merchandising based on popular characters are also critical to the growth of IP owners in the

character industry. The biggest contribution to the growth of the animation industry is the

growth of the distributor segment through the creation of CG services or animation work for

15