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Table 2 Market size by segment

Value (Million baht)

Animation Character Game
Segment
2559 2560 2559 2560 2559 2560

Original content producers / IP
owners 80.3 85.7 90.9 78.0 344.8 328.6

Growth Rate (%) 7 -14 -5

Outsourced service providers
1,870.9 2,045.7 40.7 86.9 254.8 257.8

Growth Rate (%) 9 114 1
Distributor, Importer, Licensing

Agent 2,014.1 1,667.3 1,555.5 1,794.7 15,729.0 18,694.6

Growth Rate (%) -17 15 19

Total 3,965.3 3,798.7 1,687.1 1,959.6 18887.6 19,281.0

Source: IDC Research Team

Digital Content Industry Market forecast for 2018 – 2019

The research shows that the digital content industry in 2017 generated approximately
25.0 billion baht in value. Taking each sub industry in to consideration, it is found that the

game industry (19.3 billion baht) generated the highest value followed by animation (3.8 billion

baht) and character (2.0 billion baht). The overall market has grown from the value of 22.0

billion baht in 2016 by 14% Considering the sub industries, the game industry has shown the

highest growth rate of 18% from the value of 16.3 billion baht in 2016. The character industry

has also grown 16% from the value of 1.7 billion baht in 2016. On the other hand, the

animation industry has declined 4% from the value of 4.0 billion baht in 2016

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