Page 112 - E1 Integrated Workbook STUDENT 2018
P. 112
Chapter 8
3.2 Reck and Long’s strategic positioning strategy
The extent to which supply chain management is a strategic
issue can be considered through Reck and Long’s strategic
positioning tool.
Purchasing is seen as an administrative task and has
Stage 1: Passive
no strategic direction.
A more professional approach to purchasing with
Stage 2: Independent
the emphasis on price negotiations.
Awareness purchasing can affect strategic goals.
Stage 3: Supportive Function supports the competitive strategy.
Purchasing is a key part of strategic planning.
Stage 4: Integrative Suppliers are seen as vital partners and the emphasis
is on developing relationships.
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