Page 113 - E1 Integrated Workbook STUDENT 2018
P. 113

The purpose of the operations function




               3.3   The strategic supply wheel - Cousins


                               The wheel depicts the corporate supply strategy at the hub of the
                               wheel and underlines the need for an integrated approach to supply
                               strategy involving a balancing of all spokes of the wheel.





                                                       Organisation
                                                         structure






                      Performance                   Corporate and                      Relationships
                        measures                    Corporate and
                                                         supply
                                                         supply

                                                        strategy
                                                        strategy





                              Competencies                                  Cost/benefit



               Relationships with suppliers

                    Past approach – competitive (opportunistic) relationship, e.g. using tendering
                     to minimise the cost of purchases.

                    Modern approach – collaborative approach aiming to work with the supplier
                     and to use their knowledge and skills to reduce costs and improve quality.




















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