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                       and energy-sapping.  Thus, leaders must share their vision, work with their team and
                       must wear their vision like clothes.


                                 Strategies II: Meaning through communication

                                                                                   39
                                 Walt Disney: ‘If you can dream it, you can do it.’  Even most of people
                       follow the leader who has a clear vision and shares it with them, but they are not just

                       blind followers. If the leader cannot change them into an action to be brighter, certainly
                       they will change the leader. So, the subordinates are always finding the leader who can

                       take responsibility for their dream.

                                 Believing in one’s dream is not enough. There are a lot of intoxicating visions

                       and a lot of noble intentions. Many people have rich and deeply textured agendas, but

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                       without communication nothing will be realized.  A leader must be a social architect
                       who understands the organization and shapes the way it works. Social architecture is

                       an intangible, but it governs the way people act, the values and norms that are subtly
                       transmitted to groups and individuals, and the construct of binding and bonding within

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                       a company.
                                 Great  leaders,  whether  in  politics,  business  or  sports  are always great

                       communicators.  Effective  communication  and  effective  leadership  are  so  closely
                       intertwined that they are interwoven as a single characteristic. One cannot be a great

                       leader and not be a great communicator. Whether one rates Alexander the Great or

                       Asoka as the greatest leader ever each led great nations by the powers of their words
                       and  presentation.  Thereupon,  at  all  levels  of  leadership,  leaders  need  to  be  skill










                                 38   Nigel,  Cumberland,  100  Things  Successful  Leaders  Do,  (London:  Clays,
                       Elcograf S.p.A., 2020), p. 12.
                                 39  Warren G. Bennis and Burt Nanus, Leaders Strategies for taking Charge, (New
                       York: HarperCollins, 2007), p. 31.
                                 40  Warren G. Bennis and Burt Nanus, Leaders Strategies for taking Charge, (New
                       York: HarperCollins, 2007), p. 31
                                 41   Warren G. Bennis and Burt Nanus, Leaders Strategies for taking Charge, (New
                       York: HarperCollins, 2007), pp. 102-103.
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