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communicators at the one-to-one level, at organizational level and sometimes even on
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a global scale.

As a result, the transaction becomes a unity, the leader, and cooperators as
one like an orchestra. Bennis’s “Meaning” in this strategy is “knowing”. Knowing how

to do thing, what should be done, and how is going to be done. So, leader should be
clear to communicate with vision, imaginations, and to get subordinates by this

communication strategy. As matter of fact, there is no gaps between management of
meaning and power of communication for every effective leaders, because, both of

them are like hand to hand can help each other to work stronger and faster to be done.

Strategies III: Trust through Positioning

An organization without trust is more than an anomaly, it’s a misnomer, a
dim creature of Kafka’s imagination. Trust implies accountability, predictability,

reliability. The truth is that we trust people who are predictable, whose positions are
known and who keep at it; leaders who are trusted make themselves known, make their

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positions clear. Trust is the emotional glue that maintains organizational integrity and
binds followers and leaders together. The accumulation of trust is a measure of the
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legitimacy of leadership.
Everyone knows that ‘trust’ is one of the most important keys in every

organization. People follow when they believe leaders have a clear, attractive, and

attainable vision and positions. Because they are trusted when they realize where a
leader is standing for the organization and how the position relative to the environment

beneficially. Trust is the lubrication that brings people to work actively for their

organization. Thereupon, every leader needs to build trust for their cooperators and
society.

42 Graham White, Great Leaders are always Great Communicators, viewed
February 03, 2021, <https://www.thehrdirector.com/great-leaders-are-always-great-
communicators/ >.
43 Warren G. Bennis and Burt Nanus, Leaders Strategies for taking Charge, (New
York: HarperCollins, 2007), p. 41.
44 Warren G. Bennis and Burt Nanus, Leaders Strategies for taking Charge, (New
York: HarperCollins, 2007), p. 142.