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Q: Is your bank reserved successfully as large clients We pay particular attention to are in a neutral position-we
for extremely wealthy per- througli mutual :auids, tl'u'ough the people who have their will go for what makes most
special inyestinentprograt'nu'nes
sons, or is it possible for busiiiess life and their careers sense. The same is also tnue
more "ordinary" people to that the financial markets. in these organizations. Tl'iey about the investments that we
benefit from your are an important and a local look at. We look at the whole
expertise? Q: What can people do in element tliat foi'ms opinions world as a place to inyest.
order to benefit from your in tlie Geneva market. Tlieir
In Switzerland we focus on services? positioii and tlieir intet'natio- Q: If people leave
Wealth management. We nal culture helps us ver'y triuch Geneva, can this rela-
manage wealth, but wealth Mattluas Ei'ismaiui is the best in adapting to the evolving tionship continue and
does not tieed to be extremely person to contact; lie ltas a needs of that international could I benefit from the
whole team of dedicated peo- seginent.
lffgli for us to do busuiess. The same services if I were
ple. If clients are geograpical-
way we organize ourselves is based, for instance, in
tliat we liave dedicated teatns ly close, we can quickly organi- This provides 118 with some New York?
wlio will manage different seg- ze a meeting, explain the situa- veiy interestiiig aspects tl'iat
ments of clients with their tion and show them what we are reflected in inveshnents. Yes, absolutely. Oi'ie wortld
respective requirements. can do for them. We are extre- You will find people from dis- first look at the tax situation
mely flexible about meeting tant regions who are better depending on tlie new place of
them. At tl'ie outset, if a rela-
At Barclays Baiik (Suisse) SA infonned and understand cer- residence. We can certainly
tionsliip is started, clients will
we have a dedicated team, led tain risks tliat are not necessa- advise people before they

by Mr Mattlffias Ei'ismatui, who receive a dedicated relatiotts- rily obvious for a Westertt make a move whether it is
focuses on Switzerland with hip manager with wliot'n they European. Somebody cotning better for tliem to transfer
clients who are not among the will be able to conduct their from Asia may rmderstand tlieir assets to our New York
day-to-day communication,
absolutely wealtliy, but rather better a paiticular Asian tele- office to be managed there or
"cornfortable". Tlxey haye good conduct business and hold couu'nuuication cot'npany, etc. to be neutral-to keep them
careers-people froin iittema- meetings. These relationship Tl'iat is what Geneva is about liere. (ur aiin is definitely to
tional organizations and mrilti- managers will then call upon as a banking centre. It ts qutte continue to sei've our clients
nationals. different specialists who tnay unique in comparison to New wlierever tl'iey are on the
be needed to advise on diffe- York, London and Hong globe.
rent products and specialty
Q: What might you offer Koi'ig, wbich are liuge fit'ian-
the international com- areas. cial centres but each with their
munity in particular? own culture. New York is an
Q: What Barclays Wealth American financial centre;
We provide a fiill inveshnent offers in Switzerland';' London is primarily a UK or
offer and cait lielp people to European financial centre,
fiiid flexible solutions to orga- We liave our lieadquarters Hong Kong is Asian.
nize their wealtli botl'i legally here in Geneva, and Geneva Switzerland in that sense is a
and fiiiancially and tliere are lias a yery special role as an ti'uly international financial
some fairly siinple answers as inteniational city for multina- centre. We do not liave any
tlie majority of intet'national tionals and international bias on ctu'rency, so when we
people need tlie same kjnd of organizations. liold a position for a client we
as
14 3 2009 Diva

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