Page 8 - HD eBook

Outside Scale Direct Messaging

Real Scale is through others sharing your content/profile how that works is hashtags. There is a second
way a more direct way sliding into DM’s (direct messaging)

Pick and choose what you use out of this book but this one I strongly urge you to do.
· Events/ Products/ Yourself

You have a product to sell? An event to promote? A brand to grow? “DMing” helps that you need to
reach out to accounts with a larger following.
· Similar People / Brands
· Offer What you can back

Never assume someone “to big won’t help you” be honest about what your looking for and offer what
you can (�me, money, exper�se)

Growing a community online won’t happen overnight, start local and grow out. Just like in music a new
ar�st will try to feature on a popular ar�st new song, hoping to gain a�en�on. Find the top fitness
influencers in your area and try and “feature”. Now this won’t help grow your following overnight but
reaching out to a top influencer or trainer in your area and offering to help out in any way to someone
for FREE will pay off huge for you in the long run.

If you’re just star�ng out say you don’t work for a gym or related field. You can s�ll grow with local
brands using your skill set. Once you have created your profile and have posted educa�onal content,
make a list of local business with big social following’s reach out to them threw DM. More business are
moving toward promo�ng healthy lifestyles for their employees. Depending on the business offer a
fitness and/or nutri�on program.

Examples:

Offer free boot camp classes in the park

Local business’s offer weight loss programs

Offer a completely free four week program designed by you