Page 33 - iNET magazine.June.2021
P. 33
Your website isn’t as
important as it was.
By Craig Darling
Your website isn’t as important as it was. nurture clients before, during, and after the sale. The
Several years ago Google launched, almost GMB Panel does that as well… but it’s completely
simultaneously, the pigeon algorithm, and Google located on search. And that’s important why?
my Business. Many businesses around the world With all of your ads, and unless someone knows your
claimed their unique business profile. A set it and website, you have to direct traffic from one platform
forget it attitude occurred. Nobody realized, because to yours. Facebook.. Click to your website…. PPC ads…
of the pigeon algorithm, the GMB platform became a Click to your website.
micro-site and a social media platform when used by But Google offers people that use search a “Clickless”
entrepreneurs and business owners of all types. A set option to their search results. You and your Google
it and forget it attitude came to be. That worked for a My Business platform could be the benefactor of that
while. process. You see, Google, like Facebook, Linked-in,
While we were ignoring the GMB platform, to a large and others, wants to keep you on search as long as
extent, we developed our website, bought click funnels, possible. It’s how they make money. By you and I
paid for scheduling software, bought ads on social providing Google with content that can be delivered
media, and more… All the while not paying attention to with their internet tools, we serve their interests. The
what we can do with Google, and it’s all complimentary benefit is this: Google’s A.I. will determine who is most
with likely to engage with your products or services and will
G-Mail. serve your Google My Business profile or your products
What can we do with Google My Business? as search results. Where? Google My Business is only
placed as the first result when it is relevant for the
• ●Sell our products or services. current search.
• ●Schedule appointments Google My Business and the free affiliated Google tools
• ●Menu our services are the least expensive, most effective way, to be found
• ●Drive traffic to our phones on the internet today. Are you using yours?
• ●Drive traffic to our websites Experienced Internet Marketer, Author, Coach, and
• ●Drive traffic to our location. ( If applicable ) Digital Agency owner with over 300 clients fulfilled
• ●Social Media Posts with Calls to Action worldwide. The Google My Business Prescriptions
executed in 12 countries and 35 States is an industry
In fact: Everything our website can do as a function of
furthering our business aims can be done on Google leader. Craig’s relevance regimens are unique to
My Business. Darling Companies, LLC and practiced daily by
local agencies and business owners granted access
I get the current importance of a good website. They to the formula through one of D.C.s’ educational
need to give information, gather information, and
platforms. www.DarlingCompanies.com
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