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Storytelling and Marketing

Go Hand in Hand

by Becky Norwood

“Those who tell the stories rule the world.”
-Hopi American Indian proverb

Storytelling is universal and has existed since the beginning
of time. Yet, in business, we often forget that stories are one
of the best ways to connect with customers and encourage
them to take action. Often, we focus on data, product
features, technology, and engagement through social
media. Storytelling reaches people on an emotional level
communicating to the listener exactly what you do and what
you stand for.

Why We Love Stories discover stories that will build entrepreneurs, people just like you
relationships, stir emotions, and and me, to bring that wisdom and
The human mind simply loves stories. engage our customers. those stories to life in a way that will
Stories make a company or person powerfully connect with others in
relatable. Just like the characters in As we take the idea of using empowering and impactful ways.
a book, we see ourselves in certain storytelling to create connections and
aspects of the story’s characters. We attract clients to our businesses a bit #1 International Bestselling author,
identify and empathize with them. further, consider becoming an author
of your own book. Publishing a book speaker, & book publishing expert,
For example, we love rags-to-riches will expand your reach, becoming Becky Norwood is CEO of Spotlight
stories. Many businesses tell this a valuable tool for business growth, Publishing™. She’s widely recognized
classic tale. The owner was down creating a great first impression. We for the empowering, intuitive way she
and out, all of the odds were against are privileged to live in an amazing guides others to weave storytelling
them, they didn’t know what to do, digital world where publishing is into their books and marketing.
and were nearing rock-bottom when now a viable option. It allows us to Incorporating her methods with sound
inspiration came knocking. This spark share our wisdom and expertise marketing is the pathway for business
of an idea led to founding the business with carefully crafted stories that expansion and audience growth.
whose website you’re now reading. captivate readers, and yet showcase
This is an arousing story that follows you as a master in your craft. Becky has brought many authors to #1
the classic conflict-to-resolution plot bestseller. Through her Author Studio
arc. This quote by Les Brown says it all.
TV Show, listeners learn from interviews
of both authors and experts offering
Stories also work well because “The graveyard is the richest place on
they’re interesting and engaging. You earth because it is here that you will sage advice. She offers an extensive
can take any kind of content that find all the hopes and dreams that were catalog of services supporting emerging
may be slightly dry or dull and weave never fulfilled, the books that were never and established authors.
in a story to make it much more written, the songs that were never sung,
interesting, one that others can relate the inventions that were never shared, Becky believes that a well-told story is a
to. This is why we love TED Talks so gateway for growth, sharing, and a way
much. TED Talks often present very the cures that were never discovered, all to unite humanity.
difficult or technical information, but because someone was too afraid to take www.spotlightpublishing.pro
it’s put together with the personal that first step, keep with the problem,
story of the presenter to give it life. or determined to carry out their dream.”

While most of us are natural Spotlight Publishing’s specialty
storytellers, often it’s difficult to is working with business owners,

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