Page 12 - March 2023

That meeting the stranger formula has
served me well for 35 years. I then added
another that puts the pieces together.

The 5 Cs are what build relationships.
Commonalities, Communicating the
commonalities, Committing to working
together, Contributing to that relationship,
and when done without judgement and
maintaining your expertise we get
Collaboration – the GLOW Guided Love of
My entire life I’ve collected people as resources Wholeness.

By Jaclyn Zoccoli
questioning who’s next for them. Even as a small After that the uniqueness of each alliance
child I was always curious about jobs people had drives the relationship to grow. Differences
and what or who might assist them. The logic of are used as tools to build completeness.
that early training makes sense that I am a Let’s say a coach is a substance abuse
Catalyst for Spontaneous Combustion. Yes, I coach. She may not have someone to then
ignite two simmering sparks to cause an take her clients to new careers, or an
amazing display of brilliance. I love it, and I assessment tool to see that person’s
assumed everyone did it. First error! strengths. Then another coach joins her and
provides that piece of the puzzle. They work
As I began my first business in Desktop as a team, one unit. That is collaboration.
Publishing it became very obvious that the
business people around me had no clue how to When I spent time convincing business
build relationships. I felt pressured to buy their owners to repurpose their clients instead as
services, too expensive. I came up with several a customer, alliances, they loved it. The only
perspectives that have now shaped the LinkedIn downside was that their databases were in a
& Global Collaborator title I have. shoebox. I then turned to LinkedIn with 857
million members. The pandemic helped me a
Each person has an expertise and a need. lot here. People went to virtual everything.
Because of that I can help them. That help
comes as giving them people to move them Then the next challenge appeared. People
forward. No expense to me. And their gain is far were frustrated because LinkedIn was so
more than me as a customer. Those people I massive, so many tools, how to actually
offer become alliances, and in turn bring a lot harness them and be profitable? Enter
more customers because they are targeting the “Leveraging Alliances”. I provide a
same audience. So, when that audience hears LinkedIn Made ProfitableTM
how wonderful you are, Word-of-Mouth begins. package that makes over the Profile then
Word-of-Mouth is the most valuable asset to with a Pursuit teaches people how to locate
selling products. I never once think about how and engage alliances in LinkedIn. Alliances
they can help or assist me. are intentionally located because they see
the prospective customer. LinkedIn is
' delighted to give many ways to find those
people, it is important to clearly know who
you want. Enter the “Chaos to Clarity”
complimentary zoom session I offer. Here
we uncover your best alliances together.

Page 12 I iNETrepreneur Magazine