Page 13 - March 2023

LinkedIn Focus
Be sure to post 3 times a week. That’s all.
Educational, Motivational, Promotional. Let us
assume you have at least one alliance. One
person who loves what you do, has the same
target audience, and wants you to choose them
as well. Here is what to do:

Be sure you are “connected”, you might start
with “following” though eventually
“connected” This way you can share a lot
more things. Keep in mind my LinkedIn Made
At this point there are two ways to work ProfitableTM teaches you how to do this.
together: The mission is to get them to ENGAGE
1. Merely address THEIR connections with you. That means a zoom or 1/1 call
on your own or to discuss commonalities, unique gifts,
2. Create a schedule or routine to let etc. That package I spoke of also gives
google and LinkedIn see you are alliances. suggestions for the 1/1 questions.
What then? The 1/1 should flush out if
Separately Work On Each Other’s Alliances this is a good fit for being an alliance.
-First Way Graduate to “Leveraging Alliances in
LinkedIn”
With that one alliance – if you are connected, Leveraging Alliances Together
then go to your “mutual connections” (just – Second Way
under your name and title area)
Filter them so they are exactly who you want. Here is a schedule to do together.
Though they are “mutual” you might not even Monday, Wednesday, Friday – comment
know them. They slipped under the radar in on each other’s posts – “like, comment,
your “connections”. That’s ok. repost”
In that “all filters” I suggest working Tuesday and Thursday – send them an
especially with the “services” and the alliance you already have “Message”
“industry” and the “location”. I recommend a send, and then spotlight them in your
local at least the state as the location – just post.
in case we are able to see each other again. Then once a month strategize where else
Better to start at home. Then “Results”. to be together – websites, webinars
Typically, you will get thousands. Any less together, virtual events. Introduce each
than 100 makes it easier to get to them. other to your clients, other alliances. The
Before even considering what to say to them, list is endless.
be sure you have a Toolbox ready. What can
you offer in return so they WANT to work with This is the tip of the iceberg.
you? Webinar, a book, a video, a workshop, a Collaboration multiplies your impact.
one sheet, or even your customers in Let’s do it together.
exchange.

Now the fun part comes. What to say to them?
Here is my Engagement Formula -
Compliment, Commonalities, Collaboration,
Clients of mine want you. You are not selling
anything to them. You want to work together. It
kinda sounds like my 5 Cs, doesn’t it? Right on.
The 5 Cs is exactly how you proceed from here
on.
Jaclyn Zoccoli, Network Builders Arizona
https://JaclynZoccoli.com iNETrepreneur Magazine | Page 13
JacqueZoccoli88@gmail.com