Page 9 - March 2023

Lack of focus: Without a clear purpose or I’m sure you’ve seen those who lead with
goals, mindset alone may not be enough to their heart, offering a beautiful experience.
help entrepreneurs focus on what's However, if an entrepreneur focuses solely
important. on heartset, they may become too emotional
and make decisions that are not aligned with
Ignoring problems: Relying on a positive their long-term goals or the needs of the
mindset alone may lead entrepreneurs to business. Some of the challenges of acting
ignore problems or challenges, rather than only from the heart include:
facing them head-on.
Emotional decision-making: Relying solely on

Unrealistic expectations: A positive mindset heartset can lead to emotional decision-
alone may lead entrepreneurs to have making, which may not always include facts
and reality.
unrealistic expectations or overlook Lack of objectivity: A strong heartset can
important details.

If an entrepreneur focuses solely on mindset, sometimes cloud judgment and prevent
they may become too focused on positive entrepreneurs from seeing situations
thinking and overlook potential obstacles and objectively.
challenges. This can lead to unrealistic
expectations, ignoring important issues, and Over-empathizing: While empathy can be a
making decisions that are not in the best strength, over-empathizing can lead
interest of the business. entrepreneurs to take on too much
responsibility and sacrifice their own needs.
So, what else is there? Many think that to be Giving away the store for free, without
successful in business you need to rely on logic acknowledging the worth of your offerings.
only, yet how then, do we tap into our values and
passions? Aligning the mind with the heart allows you to
draw upon your memories, intelligence and logic
Heartset while grounding that knowledge in your values
and passion. Yet there’s something still missing,
Heartset refers to our emotions and our ability that intangible “gut” instinct, something
to connect with our feelings. Our heartset can entrepreneurs (and mama bears) often rely upon,
impact our ability to gain clarity by influencing without really knowing why.
our intuition and our ability to make choices that
align with our values and purpose. When our
heart is open and in alignment with our goals, we
can make more intuitive and informed decisions
that lead to greater clarity.

Continued on Page 18 iNETrepreneur Magazine | Page 9