Page 11 - March 2023

By Jill Lublin

Building a public persona requires expertise
which can be perfected by positioning your
publicity via an intricate process that requires
patience and persistence. A good introduction to
the self-promotion of yourself and your products
or services is to create a memorable sound bite.
The key to an attention-grabbing sound bite is
for it to be creative and unique, but for a sound Building a public persona also requires you to
bite to resonate with your consumers it must be engage in public speaking through forums,
authentic. radio shows, television interviews, and

Publicity in printed media is as crucial in networking events. As a rule of thumb, Jill
recommends attending a minimum of four
positioning your public persona. Consider networking events around your area on a
headlines that would grab the media’s attention monthly basis. This will give you a chance to
as well as your consumers. Having an eye- build free publicity for yourself and your
catching headline with important keywords will products or services. However, note that in-
speak volumes and buy you another twenty person publicity is only for a short, limited
seconds of your consumer’s attention to further amount of time, therefore, use the
explain yourself. A quick tip: keep press releases opportunity to direct your audience to your
concise and to a single page with incentives website or blog that has promotional
such as free trials, discounts, or special offers materials and active forums.
to seal the deal.
A website or blog with a bold design that
Remember to be honest, authentic, and stay features unusual color combinations and
updated with breaking news development that is typefaces can signify a dynamic, aggressive,
related to your business. Use this information to and vigorous approach. Hosting a website,
position yourself in the market and present your blog, or even a podcast will show that you
story honestly and reasonably. Make the media are up to date, innovative, and forward-
outlets your ally with stories that have novelty, thinking. Furthermore, forums are made up of
creativity, and uniqueness that will appeal to relevant communities making them great
their readers, listeners, and viewers. This also places to virally market, promote, and
includes having prepared speeches and network. An estimated 45 percent of the
responses for written and spoken interviews. world's population is on social media.
Your responses, stories, and sound bites must Guerrillas should utilize the tools social
be consistent. media has to offer as much as possible.

Jill Lublin, PR & Publicity Expert
https://JillLublin.com iNETrepreneur Magazine | Page 11
Jill@JillLublin.com