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Have them write on their mind by constantly thinking in because they’re optimistic and
letterheads how excellently terms of whom you can connect. more likely to achieve. They also
you performed. Post the Here’s how to proceed: tend to be creative, resourceful,
commendations on your Web and inspirational. If you want to
site, hang copies in your office, Make two lists: increase your business referrals,
and keep them in a scrapbook develop a connecting outlook.
that you can show potential List people you would like to
customers. Insert them in your Jill Lublin is an international
brochures and sales materials. meet. speaker on the topics of Radical
Create a plan to meet your targets. Influence, Publicity, Networking,
Your outlook Identify those who could Kindness and Referrals. She
introduce you to your targets or is the author of 4 Best Selling
Remember back in school how people who could connect you to books including Get Noticed...Get
different personalities emerged them. Referrals (McGraw Hill) and co-
and distinguished themselves. List what you have in common with author of Guerrilla Publicity and
Every school had characters such your targets such as common: Networking Magic.
as the nerd, the rocker, the jock, Friends.
the babe, and the brain. Yet the Businesses. Her latest book, Profit of Kindness
one we tend to remember most went #1 in four categories. Jill
fondly is the clown. Backgrounds. is a master strategist on how to
Interests. position your business for more
We all noticed the clown because Values and beliefs. profitability and more visibility in
he made us laugh. He connected List people that you could connect the marketplace. She is CEO of a
with everyone through his humor, with each other. List what they strategic consulting firm and has
by making everything funny. have in common: over 25 years experience working
The clown could make the most with over 100,000 people plus
ordinary situation, the gravest Friends. national and international media.
circumstance, and the blandest Businesses.
personality absolutely hysterical. Backgrounds. Jill teaches Publicity Crash Courses
During the darkest moments, as both live events and live
his quips broke the tension and Interests. webinars and consults and speaks
lightened the mood. Humor was Values and beliefs. all over the world. She also helps
his focus, his outlook, his forte. Create a plan to connect those authors to create book deals with
His wit was what distinguished individuals. major publishers and agents, and
him and how he connected. well as obtain foreign rights deals.
Connecting is addictive. When Visit publicitycrashcourse.com/
Great networkers also have a you make a strong connection, it’s freegift and jilllublin.com
special outlook. Like the clown so satisfying that you can’t wait
who instinctively looks for humor, to do it again. It’s also rewarding
networkers are programmed to because people are grateful
connect people. Great networkers for your efforts on their behalf.
constantly try to meet new people, Successful connections motivate;
learn all about them, and link they make you focus more on
them so that they can build close, connecting and bringing more
mutually-beneficial relationships. people together.

Distinguish yourself and boost Since connectors are always trying
your business by developing a to make matches, they become
connecting attitude. Be pleasant, ‘possibility people’. Possibility
friendly, and fun. People like to be people explore, try, and make
with and do business with those things happen. They push the
they like, not with grouches. limits and don’t immediately
accept “no” for an answer.
Train yourself to be a connector;
develop a connecting frame of Possibility people stand out

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