Page 64 - Producing a Video to Communicate a New Model of Coaching to GAA Coaches

10’
‘In relation to the name of the ‘Coach coaching model being confusing, Yvonne
and Pauline identified that the name implied for them that there would be 10
elements to the video. I explained that this was not exactly the intention of the name
as in full it is 'Coach to the Power of 10', but that I understood how this would lead
to confusion. Orla also thought the setting was distracting as it was quite messy!’
(JD, Journal Entry, 11 Dec 2016)

At this point I began to understand Kemmis and McTaggart’s (1988) emphasis on the

spiral nature of Action Research more clearly and that in order to produce an effective
video it would have to go through a number of iterations. To do so, I would have to

produce something, publish it so that it could be viewed by my stakeholders and

collaborators so that they could give feedback, reflect on what I was learning and plan
another iteration.

4.4.7 Aiming High - A Second Iteration

Responding to the feedback, and reflecting on how to improve my video, I decided to:

1. Change the setting to Croke Park
2. Hire a professional Video Production Company

3. Segment the video into ten sections (plus an introduction and conclusion) to

align to the idea of their being 10 elements in the Coach ‘10’ Model
4. Get Paudie to look straight down the camera

The following journal extract reveals some of my thinking in relation to contracting
Ballywire Media’ to produce my video while maintaining the roles of producer, director

and interviewer:

‘I have contracted Ballywire Media (http://www.ballywire.ie/) to shoot my video.

This is based on a number of reasons;
Firstly I want to ensure that the video has professional production values as it will be
10’
published by the GAA as a key resource to communicate the ‘Coach Model. While I
have a reasonable amount of experience built up in video production I want to
outsource for the technical expertise involved in shooting and editing my video.

Secondly this will allow me to focus on ensuring my vision for the production is
achieved. To this end I will both be the director and interviewer on the day of the shoot
and will oversee all editorial decisions.

Thirdly I want to use a number of cameras to increase my range of angles and options.’
(JD, Journal Entry, 11 Dec 2016)
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