Page 61 - Producing a Video to Communicate a New Model of Coaching to GAA Coaches

(Appendix J). From the ‘Seven Steps for Digital Storytelling’ I focussed, in particular,

on Step 2, ‘Owning Your Emotions’, and through our preparations and a history of
working with Paudie I was confident he would not only project an awareness of the

emotional relevance of the content he would be discussing but that he would own those

emotions and convey an utter belief in what he was saying. Koumi’s ‘Hook’ and
‘Sensitise’ principles would be important also in terms of engaging the audience from

the beginning. To this end, I decided the video would begin with shots of participation
in Gaelic games - including the ambient sounds of the ‘play’ - to capture the attention of

the audience and contextualise the story to come.

4.4.4 A Conversation on video

An initial filmed interview was conducted in Paudie Butler’s home in Goldengrove,
rd
Inch, Thurles, Co Tipperary, on Saturday, 23 April, 2016. I chose Paudie’s home as I
expected it would reinforce the impression of Paudie I wanted to project (Blosser), and

elicit a comfortable and easy “flow” to the conversation highlighted as important by
Rossiter & Garcia (2010). A second interview was filmed in the same location on

th.
Saturday, April 30 Both interviews were recorded by myself using one camera. As
advised by ‘No Film School’ I sat right next to the camera with Paudie framed in

Medium Close-Up.

The second interview resulted in a more cohesive dialogue, allowing me to be very
specific about what I wanted Paudie to discuss by emphasising key aspects of each

element and ‘teeing’ those up for Paudie in my questions. It also produced a more

concise description of Paudie’s ‘take’ on each element. However, I felt there was a less
prepared but easier flow to the original interview - reflecting the approach of Herzog -

and having reviewed the footage many times I felt happy in my ability to edit it down to
its essential components while ensuring it was cohesive. My intention was to edit out

my ‘questions’ and build the video around Paudie’s descriptions of the various elements
of the model, allowing the viewer to engage directly with Paudie. At this stage I began

to use iMovie.

4.4.5 Reinforcing the structure
I have a particular interest in structure and symbols and this naturally led me to

reinforce the narrative structure of the video with the graphical components of the

10’
‘Coach Model. However, rather than using the original graphics of the model, I
49