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Peter Antony
Founder and manager of Berlin Wine Show (Berliner
Wein Messe) and Berliner Wein Trophy and the subsidiary
competitions in South Korea and Portugal. CEO of Deutsche
Wein Marketing (German Wine Marketing). As a native
„Moselaner“ from Schweich on the Mosel, he has bought in
recent years the Hofgut Domain Avelsbach, winery based in
a historic and cultural monument under protection of State
Office for Excavation and Monument Protection.
Peter Antony is a big man in the true sense of the word as well as in the figu-
rative sense. He is an entrepreneur, businessman, hotelier, winemaker, lover
of very fast cars, coffee and excellent wines. He is the managing director of
Deutsche Wein Marketing, he created the consumers wine trade fair for Berlin
(and the rest of Germany). But above all, the father, founder, sponsor, leader
and director of the Berliner Wein Trophy and their siblings.
BERLINER WEIN TROPHY

We could sit opposite each other and drink the time, we had just opened a large event ve-
Latte and talk, but the time decides that it nue in Berlin and wanted to make it known to
was more like „calls across the ocean,“ as Jan the public. I myself come from a small winery
Werich used to say. Definitely a long-distan- in the Mosel wine region, and it was there that
ce conversation between Hrusice village and we, me and my business partner Lothar Urban,
a nice winery somewhere on the Mosel 1000 came up with the idea of introducing a new
kilometers to the West. type of wine show in Berlin. An end-consumer
I was in doubt where to put this instructive fair where everyone can buy, which did not
interview - it could have been as good in the exist at the time with this concept. Until then,
marketing part as it was in the PR chapter. The- wine makers had always rented a small room
re is plenty of both in it! It is logical, after all, somewhere and only invited their customers.
that we eventually included him in the chapter Most of the time you would stand in front of
of competitions. He explains both PR and mar- 6 or 7 visitors and gain very little business,
keting on the example of his wine competiti- despite having spent a great deal of money on
ons. your event. The idea and the concept was to
gather these wine makers together, give them
Please introduce DWM (Deutsche Wein free tickets for their customers, and issue even
Marketing) and its activities and describe more additional free tickets to a very special
the true stories of Berlin, Asia and Portugal. audience. In 1994, we had around 50 stands
DWM Deutsche Weinmarketing was foun- with wine makers and merchants and antici-
ded in 1993 to put on a wine show. The first pated around 500 - 800 visitors. Almost 1000
wine show in 1994 was a marketing event. At visitors came, and the show was a great succe-
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