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        tition who wants to not only survive but grow  found, judges have a much better chance to
        and prosper.                             judge the wines before them fairly when they
          The industry relies on wine competitions  have access to the vintage, the varietal and
        to break the tension of anticipation on behalf  country and region of origin.
        of the consumer – to determine the quality   Originally guided by the OIV rules which
        extant, so to speak. To be able to do this, the  determine that judges do not discuss entries,
        onus is on the organizers of wine competiti-  Michelangelo has evolved into a  New World
        ons to select their judging panels with care,  competition which encourages discussion
        run their competitions with integrity and use  among panel members before a final score is
        watertight systems in order to ensure the best  reached by consensus. Judges are told the vin-
        odds for every entrant.                  tage, the level of maturation and wood satu-



















        THE EVOLUTION OF INTERNATIONAL
        WINE COMPETITIONS
          But wine judges are human, and the nature
        of the beast determines that they are given li-
        mited information to ensure impartiality and
        objectivity during the judging process. Over  ration, the cultivar and, where applicable, the
        the past 25 years the Michelangelo Internati-  percentages of various cultivars in blends.
        onal Wine & Spirits Awards in South Africa has   The first wine competition in South Africa
        continuously adapted its systems, its classes,  was held in 1824 by wine merchant John Colli-
        and categories, to meet the demands of the  son to determine the “best improved wines”.
        industry. The competition has grown and evol-  Thirteen different varieties were entered, and
        ved as international entries became a  fixed  two silver cups awarded – one for a Madeira
        percentage of annual entries and wine produ-  and the other for hock wine (dry white wine.)
        cers from around the globe started sending   At the awards dinner held in Stellenbosch in
        samples to South Africa for adjudication.   that year, John Collisen encouraged the wine
          Suddenly the organizers were confronted  farmers to produce good wine. In his address
        with a new set of challenges: presenting the  he noted that the cost of exporting bad wine
        judges with samples from various countries  is the same as the cost of exporting good wine
        and regions around the globe. This meant that  and urged wine producers to make only the
        cultivars needed to be grouped together and  best wine possible.
        subdivided in countries and regions of origin.   Two hundred years later, we are still faced
           As other international competitions have  with the same challenges. ƅ

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